My brother happens to be an excellent graphic designer. He has mastered iconic branding that is both relate-able and sharp. When I twisted his arm into helping me with my logo, I bought some burritos and traipsed over to his Brooklyn abode and tossed ideas around. The theme for said brainstorm was: what am I, Heather Klar, saying with my clothes makes me different in fashion. We came up with this cloud, which I liked because it could be a thought cloud and a metaphor on my design aesthetic, which isn’t a singular theme like day or night, but maybe in between. Which segued nicely into how I really think of my clothes and style, a delightful mash-up of sexy and cute and nerdy and classy all together! My brother engineered the perfect cloud that represents all of those mantras while making it clean and fresh for a clothing label. I love it! And my fantastic hangtag people JakPrints got a kick out of it too! Look!
And if you see any of these little clouds floating around New York, send me a pic! xxhk